Concepted and led by Billy Dec, Sunda is an Award-Winning modern twist on the classic culinary traditions of Southeast Asia. Using premium ingredients, refined cooking techniques, Sunda elevates Southeast Asian culinary offerings, coupled with a unique and memorable dining experience that retains the cultural spirit of the region's diverse cuisine, including Japan, China, Thailand, Vietnam, the Philippines, and more.

Located in Chicago, Nashville, Tampa, and Detroit.

Award-winning documentary, FOOD ROOTS, was produced by 3-time Oscar Award-Winning Executive Producer Doug Blush, and Emmy Winning Director Michele Josue, with music by Grammy Award Winning Black Eyed Peas’ Apl.De.Ap,

Billy’s inaugural documentary explores themes of self-discovery, multicultural influence, and heritage.

After receiving devastating news of family loss on the other side of the world, Dec leaves Nashville to journey through his mother’s native 7,641 Islands of the Philippines to find his last remaining elders, and himself. He travels by motorcycle, boat, plane and on foot to find and preserve the lost recipes of his ancestors, discover culinary and cultural treasures, and learn family stories that forever change his life.

COACT is a pioneering advertising agency specializing in content creation, brand campaigns, marketing, design, and art direction, excelling in creative collaboration and redefining industry standards through innovative campaigns and immersive experiences.

Born from the vision of redefining boundaries, our story is one of innovation, imagination, and impact. From partnering with global icons to shaping experiential for renown brands, COACT has continually evolved, leaving a trail of trailblazing campaigns and extraordinary events in its wake.