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Serial Entrepreneur, Two-Time Emmy Award-winning TV Host and Actor, Community Leader, and Documentary Filmmaker | Billy Dec, has masterfully curated a diverse portfolio of cutting-edge creative ventures in hospitality, advertising, and business consulting, while maintaining an unwavering commitment to impact, community, and care.
Discover the story of FOOD ROOTS
“You don’t know where you’re going unless you know where you’re from.”
- Lolo Monico, Billy’s Grandfather
Produced by 3-time Oscar Award-Winning Executive Producer Doug Blush, Emmy Winning Director Michele Josue, and scored by Grammy Award Winning Producer, Artist, and member of the Black Eyed Peas’ Apl.De.Ap, Billy’s inaugural documentary, FOOD ROOTS, explores themes of self-discovery, multicultural influence, and family heritage. After receiving devastating news of family loss on the other side of the world, Dec leaves home to journey through his mother’s native 7,641 Islands of the Philippines to find his last remaining elders, and himself. He travels by motorcycle, boat, plane and on foot to find and preserve the lost recipes of his ancestors, discover culinary and cultural treasures, and learn family stories that forever change his life.
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Sunda DETROIT

We're thrilled to welcome guests to The District, Detroit's premier entertainment hub, located just steps from Little Caesars Arena and the Fox Theatre. This vibrant area is the perfect backdrop for Sunda's modern Southeast Asian cuisine.

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Food Roots

Audience Award Winner at the Nashville Film Festival and captivating hearts at film festivals worldwide, FOOD ROOTS is stirring the souls of global audiences. Imagine yourself on a journey through time, discovering the recipes of your ancestors. Join Billy Dec on an adventure to the Philippines, where he uncovers the rich history of his heritage.

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Sunda Fulton market - Chicago

Located in Chicago's hottest neighborhood, Sunda Fulton celebrates the beautiful blend of dishes and flavors from Japan, the Philippines, Indonesia, Thailand, China and more.

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Dining | Entertainment | Creative

BILLY DEC’S VENTURES

Award-winning restaurants, film, entertainment, venues & nightclubs, and advertising

DINING

Dec’s dining ventures are hot spots, offering unparalleled entertainment and dining experiences.

Sunda New Asian: Chicago (Fulton Market & River North), Tampa, Nashville, and Detroit

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ENTERTAINMENT

Celebrating a life-long career in entertainment, Dec is a force to reckon with in front of the camera, as well as behind it.
• FOOD ROOTS Documentary
• Podcast
• Host
• Actor
• Storyteller & Filmmaker

let’s create

CULTURE

With a legacy in hospitality and entrepreneurship, Dec is also a committed creative, leading the charge on a high-profile advertising agency, as well as an HR Management company.
• COACT
• HR PRO

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